CG Common Ground | Ritz-Carlton, Laguna Beach
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Ritz-Carlton, Laguna Beach: an outdoor patio, and a question about the land under it

Two narrow credits, both Jesse's, both through Tellus Design and Build: an outdoor patio built for the Ritz-Carlton in Laguna Beach, California, and development advisory on luxury branded residences carrying the Ritz-Carlton name. Tellus era, 2004 to 2022.

IndustryHospitality and branded residential real estate
Project typeConstruction and development advisory
DatesTellus era, 2004 to 2022
EntityTellus Design and Build

There are two credits. The first is construction. Tellus built an outdoor patio for the Ritz-Carlton at its Laguna Beach property, delivered to a luxury operator's standard. The second is advisory, and it sits above construction rather than inside it: development advisory on luxury branded residences carrying the Ritz-Carlton name, the questions a branded residential product raises for the operator that owns the brand and the land.

Problem

A patio scope meeting and a decision about the best use of the land under it almost never happen in the same room; the contractor doing the physical work is often the one party standing in both.

What we did

Built the patio to a luxury operator's standard through Tellus, advised separately on the questions branded residences raise for the operator that owns the brand and the land, and kept each credit exactly as large as it is.

Result

Two accurate, narrow credits: a patio built for the Ritz-Carlton in Laguna Beach, and development advisory on Ritz-Carlton branded residences, both through Tellus, Tellus era 2004 to 2022.

A brand name on your record is worth exactly what it is, no more.Jesse Fowler

Read on

01

The decision and the reasoning

Why we did it this way, told first.

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02

What we did and what it produced

The work, decision by decision, and the result.

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03

A slice of the project list

A few related projects.

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Team

Private side

The full report, the source files on record, the timeline and every figure with its source. Password.

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